LEARN

Everything we know, published.

No gated PDFs. No webinar funnel. If you can run the system yourself from what's on this page, do that.

These are the guides we'd want if we were the ones paying an agency 12% of a media budget, plus two free tools that do the arithmetic for you.

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Start here.

The four questions almost everyone arrives with, answered without a sales pitch attached.

What are Meta ads? The whole thing plainly: the auction, the three levels, what to measure. What do they cost in Australia? Media, fees and creative separated, with real floors and ranges. Are they still worth it? Including the four cases where the honest answer is no. Audit your own account The checklist we work through in a check, in order.

Free tools.

Both do arithmetic nobody in this industry wants you doing.

Calculator What your agency fee really costs Your spend, their percentage or retainer, and the figure in dollars a month, a year and over three years — plus what happens the day you double your budget. Research How to read the Meta Ad Library Every live ad on Facebook and Instagram is public. The five things actually worth looking for in a competitor's account.

Guides.

Costs and fees

How much do Facebook ads cost in Australia? What Facebook ads agencies actually charge What should social media management cost? Facebook ads packages, and why they misfit Is there GST on Facebook advertising?

How the platform works

What are Meta ads? Meta ads in plain English — the glossary Meta Advantage+ explained Where we use AI, and where we don't The growth thesis

AI creative tools

Ad creative on an AI line Nano Banana 2 for ad creative Seedance 2.0 for ad creative Higgsfield for ad creative

Doing the work

Facebook ads strategy in 2026 How to run Meta ads yourself How to audit your own ad account Google Ads vs Facebook ads How to pick an agency: seven questions

By business type, and by city.

Most of what we do is ecommerce at $30k–$500k a month, so that's where the detail is. The lead-generation guides underneath are written for smaller budgets, where the honest answer is often the self-serve playbook rather than a system.

Ecommerce · core

Meta ads for ecommerce brands Facebook marketing vs Facebook advertising Full-service agency or specialist? Shopify and Meta ads Scaling past $50k a month Creative testing that works Advantage+ for catalogues What a % fee costs at scale

Lead generation · smaller budgets

Tradies and home services Real estate agents NDIS providers Healthcare and allied health Schools Hotels and accommodation

Cities

Perth Melbourne Sydney Brisbane Gold Coast Sunshine Coast Adelaide Canberra

Services

Facebook ads agency alternative Meta ads agency alternative Instagram ads Social media advertising Facebook ads consulting

07:00

Or skip ahead and have your account read.

Fifteen minutes with Josh, no pitch. You'll leave knowing the two or three things costing you the most right now — and what it would take to fix them.

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