Paid Social Agency
Four platforms, one budget. Spreading it evenly is the most common way to waste it.
Sevenam installs a Meta advertising system on your own ad account and runs the technology that operates it — written decisions at 7am every morning telling you exactly what to do that day. One fixed setup fee, a fixed monthly, priced to the work rather than your media budget.
The case against being on all of them.
A paid social agency will usually offer Meta, TikTok, Pinterest and LinkedIn, and it sounds like coverage. What it produces in practice is four accounts each getting a quarter of the attention and a quarter of the creative, none of them with enough volume for the platform's models to learn anything useful.
Every one of these platforms now optimises on signal density. An account fed a small budget and three creatives a quarter does not perform proportionally worse than a well-fed one — it performs disproportionately worse, because it never leaves the learning phase. Four half-fed accounts can genuinely return less than one properly fed one.
Why Meta first, for Australian ecommerce.
For most Australian ecommerce brands Meta is where the depth is: the largest addressable audience, the most mature conversion measurement, and a catalogue integration nothing else matches. It is usually where the first dollar and the marginal dollar both belong, and it stays that way for longer than most brands expect.
So that is all we sell. If your best next dollar is in search, a marketplace or TikTok, we will say so rather than take the budget — and there are good specialists in each. What we will not do is add a channel to an invoice to look full-service.
What you own at the end of it.
Everything is built inside your own Business Manager from the first hour — the ad account, the pixel, the audiences, the creative files and the reporting. There is no agency-owned account that you rent access to, and nothing to negotiate over if the relationship ends.
That single structural choice is what makes the rest of it possible. An arrangement where the provider owns the asset has to be renewed; one where you own it has to be earned.
Questions people actually ask.
Do you run TikTok ads?
No. It is a real channel and for some categories — beauty, fashion, anything with a strong demonstration — it can outperform Meta. But it needs its own creative approach rather than resized Meta assets, and doing it properly is a different specialism. We would rather point you at someone who does it well than run it adequately.
Should we be on more than one platform?
Once Meta is genuinely saturated — you are fed with creative, measurement is clean, and additional spend is producing worse returns rather than the same ones — then yes, a second channel is the right move. Before that point, a second channel is usually a way of avoiding the harder problem on the first.
What about LinkedIn?
Different buyer, different economics, and rarely the right first channel for consumer ecommerce. For considered-purchase B2B it can be, and we are not the right people for it.
Is Meta still worth it in 2026?
For Australian ecommerce, generally yes — the audience is the largest available and the measurement is the most mature. What has changed is what the work consists of: the platform now does the targeting and bidding, so results are decided by creative volume and decision speed rather than by account structure.
How is this priced?
A fixed setup fee and a fixed monthly, priced to the work rather than your media budget and quoted in writing once the account has been read. Triple your spend and the invoice does not move.
Find out whether Meta is actually saturated.
Answer five questions about the account and Josh comes back with whether a second channel would help or just spread you thinner.
Get started Five questions, two minutes →