Facebook Ads Melbourne
Australia's most crowded auction, and the one where creative fatigue shows up first.
Sevenam installs a Meta advertising system on your own ad account and runs the technology that operates it — written decisions at 7am every morning telling you exactly what to do that day. One fixed setup fee, a fixed monthly, priced to the work rather than your media budget.
Why Melbourne accounts fatigue faster.
Melbourne carries the densest concentration of retail and fashion advertisers in the country, and they are largely chasing the same audiences with the same seasonal calendar. The practical effect is that a winning ad has a shorter useful life here than almost anywhere else — frequency climbs, CPMs follow, and the creative that carried you through autumn stops working in a fortnight.
That makes production volume, not targeting, the thing that decides your year. An account being fed two new concepts a month cannot outrun fatigue in this market, no matter how the campaigns are structured.
Who this suits in Melbourne.
The brands this fits are usually past the point where one person can keep up with the creative calendar by hand, and are spending enough that a day of drift costs real money.
We work nationally from Sydney. In practice that means the decisions land in your morning, and you can get a person on the phone the same working day.
Local, but not a local agency.
You do not need someone in your postcode to buy media. The auction does not know where your agency sits, and neither does your customer. What you do need is somebody who reads the account properly and acts on it the same day.
Everything is built inside your own Business Manager — the account, the pixel, the audiences, the creative files. If we stop working together, none of it moves.
Questions people actually ask.
Are you a Melbourne agency?
We are not an agency at all, and we are based in Sydney. We install the system on your own ad account and the decisions land first thing in your morning. Most of the businesses we work with we have never met in person, and it has never been the thing that mattered.
Is Melbourne more expensive to advertise in?
Media costs are set by the auction you are actually competing in, not by your postcode — a Melbourne fashion brand and a Sydney fashion brand bidding for the same national audience see much the same CPMs. What differs here is the density of advertisers on the same seasonal peaks, which is a creative volume problem more than a cost problem.
Our agency charges a percentage of spend. Is that standard?
It is common, and it is worth seeing in dollars rather than percent. Put your monthly spend into the fee calculator and look at the annual figure, then at what it becomes the next time you double the budget for the same work.
Do we need someone in-house to run this?
Someone needs about a minute each morning to approve the day's decisions — usually a founder, a marketing coordinator or an ecommerce manager. If nobody can, we quote the end-to-end option instead and do the execution ourselves.
How quickly would we see anything change?
The account check takes five days and tells you what is actually wrong. The setup runs four weeks. Daily decisions start from the moment the system is reading a clean account, which is usually inside the first fortnight.
Have your Melbourne account read properly.
Fifteen minutes with Josh, no pitch. You will leave knowing the two or three things costing you the most right now — and what it would take to fix them.
Get started Five questions, two minutes →