What Facebook Ads Agencies Charge

Three models, and only one of them charges you more for your own growth.

Sevenam installs a Meta advertising system on your own ad account and runs the technology that operates it — written decisions at 7am every morning telling you exactly what to do that day. One fixed setup fee, a fixed monthly, priced to the work rather than your media budget.

The three pricing models.

Australian agencies price Meta management in three ways. A percentage of ad spend, typically ten to twenty per cent of monthly media, is the most common arrangement at higher budgets — usually with a minimum monthly fee underneath it, often somewhere from five hundred to a thousand dollars and up, so small accounts do not fall below what the agency will service.

A flat monthly retainer is increasingly favoured, partly because it removes the awkward incentive to recommend a bigger budget. For small and medium businesses these commonly run from around eight hundred dollars to five thousand and beyond, depending on how many channels and how much creative are inside the scope. Hybrid deals sit in between: a lower base fee plus a share — often ten to thirty per cent — of verified revenue, profit or qualified leads above an agreed baseline.

These are market observations rather than our rates, and they move by city, agency size and what is included. The point is not the number; it is what each model does to your costs when the account grows.

What each model does as you scale.

A percentage fee is the only one of the three where succeeding costs you more. Double the budget because the account is working and the invoice doubles, for work that did not double — and the scaling was largely your capital and your risk.

A flat retainer has the opposite failure mode: it is stable until the account outgrows what the retainer was scoped for, at which point either the service quietly thins or the fee is renegotiated. The honest version of that conversation is the sign of a good provider.

What you own at the end of it.

Everything is built inside your own Business Manager from the first hour — the ad account, the pixel, the audiences, the creative files and the reporting. There is no agency-owned account that you rent access to, and nothing to negotiate over if the relationship ends.

That single structural choice is what makes the rest of it possible. An arrangement where the provider owns the asset has to be renewed; one where you own it has to be earned.

Questions people actually ask.

See your fee as an annual number.

The calculator takes about a minute. Then fifteen minutes with Josh if the number bothers you — no pitch deck.