What Facebook Ads Agencies Charge
Seven Australian agencies publish a price. Here is what they charge, and what the rest will not say.
Sevenam installs a Meta advertising system on your own ad account and runs the technology that operates it — written decisions at 7am every morning telling you exactly what to do that day. One fixed setup fee, a fixed monthly, priced to the work.
Four fields, and no call booked yet. We read what you send and tell you whether you qualify for a free marketing technology, systems and performance audit — offered at our discretion and in limited numbers.
Almost nobody publishes a price.
An audit by Digital Nomads HQ in June 2026 read 411 service lines across 140 Australian agencies. It found 78% publish no pricing at all, and only 8% publish a genuine rate card. Paid social is the least transparent service of the lot. Attribute that to DNHQ Research — it is an agency-run audit of advertised website prices, not invoices, and it is still the only Australian dataset with a stated method and sample.
There is no industry benchmark to fall back on. AiMCO publishes disclosure guidance but no rate card. IAB Australia measures spend, not fees. No regulator publishes anything. So the figures below come from the handful of agencies that put a number on their own site, each named against the row it belongs to.
Why two quotes are never comparable.
The headline number is the least informative part of a quote. Aesthetic bills each platform separately against that platform’s own spend, so a $1,000 fee becomes $2,000 the moment Google is added. Webapex bundles ad copy and creative design into a $1,250 package. Click Click Media states plainly it is not a content factory. Two quotes an identical distance apart can differ by the entire creative budget.
Band edges bite too. Under a spend-banded matrix a client at $5,900 of media pays one fee and a client at $6,000 pays the next one up. And setup fees, where they exist at all, are usually revealed at proposal stage rather than on the site.
What you own at the end of it.
Everything is built inside your own Business Manager from the first hour — the ad account, the pixel, the audiences, the creative files and the reporting. There is no agency-owned account that you rent access to, and nothing to negotiate over if the relationship ends.
That single structural choice is what makes the rest of it possible. An arrangement where the provider owns the asset has to be renewed; one where you own it has to be earned.
Published management fees.
Australian agencies that publish a monthly management price on their own site. Named against each row, because that is the only thing that makes a figure checkable.
| Model | Monthly | Basis | Source |
|---|---|---|---|
| Spend-banded flat fee | $500 – $2,000 | Rate card, ex GST, per platform | Aesthetic Digital Marketing |
| Flat packages | $1,250 – $2,500 | Rate card, three tiers | Webapex |
| Flat fee, entry point | from $1,200 | Rate card, ex GST, floor only | Click Click Media |
| Productised low end | $299 – $399 | Own offer, narrow scope | Meta Ads Guys; workspacein |
| Published entry prices, market-wide | $695 – $2,500 | Audit of advertised prices; median $1,200 | DNHQ Research, Jun 2026 |
| Full-service retainer | from $4,000 | Rate card, ex GST, 3-month minimum | Aesthetic Digital Marketing |
| One-off setup or onboarding | $499 – $2,500 | One-off, several rate cards | DNHQ; Aesthetic; Webapex; Mink |
AUD. GST treatment as stated by each source. Percentage-of-spend fees are deliberately absent: no Australian agency publishes a percentage rate card, and the 10–20% figure repeated across agency blogs has no traceable origin. Treat it as commonly cited, not as a market rate. Hybrid models and large-agency fees have no published Australian example at all, so no range is given.
Published creative prices.
Paid social creative, from Australian sources that name a figure. Thinner ground than management fees, and the gaps are marked.
| What | Price | Note | Source |
|---|---|---|---|
| UGC video, simple brief | $150 – $300 | One hook, organic use only | Australia Experiences |
| UGC video, scripted multi-hook | $300 – $600 | Several hook variations | Australia Experiences |
| UGC video, specialist brief | $600 – $1,500 | Finance, health, B2B | Australia Experiences |
| Paid ad rights, add-on | +50% to +200% | 90 days to perpetual, on top of base | Australia Experiences |
| Creative add-on pack | $750/mo | Ex GST, sized by volume | Aesthetic Digital Marketing |
| Creative inside a retainer | up to 8 pieces/mo | Inside the $4,000 retainer | Aesthetic Digital Marketing |
| Agency-shot short-form batch | $2,500 – $8,000 | Blog estimates, low confidence | Ivory Media; Vidico |
AUD. Usage rights are the biggest hidden multiplier: a $200 video with perpetual paid rights can reach $600 before anyone has bought media. Raw footage is typically charged at half the base rate again, and whitelisting adds a recurring monthly charge. No Australian source publishes a per-static-ad price, so none is given here.
Questions people actually ask.
Is ten to twenty per cent of spend reasonable?
That figure is commonly cited in agency blogs, but no Australian agency publishes a percentage rate card, so treat it as folklore rather than a market rate. What matters is your spend: at five thousand a month a percentage is a modest fee for real work, and the minimum monthly underneath it probably matters more. At a hundred thousand a month the same percentage is a very large number for work that has not changed much. Put both into the fee calculator.
What about performance or hybrid pricing?
A lower base fee plus a share of results above an agreed baseline. No Australian agency publishes an example, so there is no range worth quoting. It can align incentives well, and the whole thing rests on how the baseline is set and who verifies the numbers. Agree both in writing before you start.
What do you charge?
A fixed setup fee and a fixed monthly, quoted in writing after we have read your account, priced to the work. The figure depends on how much creative the account consumes and how much execution you want us doing.
Should creative be included in the management fee?
It rarely is, and you should confirm it explicitly. Creative volume is the single biggest driver of performance, so a management fee that excludes it is only paying for half the job.
Is there a standard setup or onboarding fee?
Where published, setup fees run from about $499 to $2,500, and the DNHQ audit found they are often revealed only at proposal stage. What matters more is what you own at the end of it — an onboarding that builds the account in the agency's Business Manager is worth considerably less to you.
How do we work out what we are really paying?
Add the management fee, the creative cost and any platform or reporting fees, then divide by media spend. That effective percentage is the number to compare, and it is usually higher than the headline.
See your fee as an annual number.
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Every figure on this page was taken from a price the named business publishes on its own site, or from a stated-method audit. Nothing is estimated, averaged across sources, or converted between currencies. Where Australian data does not support a range — percentage-of-spend bands, hybrid models, large-agency fees, per-static creative — no range is given.
Updated 30 August 2026.