Meta Ads Management
The honest question about any monthly fee: what happens on a Tuesday.
Sevenam installs a Meta advertising system on your own ad account and runs the technology that operates it — written decisions at 7am every morning telling you exactly what to do that day. One fixed setup fee, a fixed monthly, priced to the work rather than your media budget.
What most monthly management actually contains.
Ask what the retainer buys and the answer is usually a weekly call, a monthly report and “ongoing optimisation”. Press on the last one and it thins out quickly, because the things it used to mean — audience testing, manual bid adjustments, placement selection — are now done by Meta's models whether anyone is paid to do them or not.
What is left is real work, but it is different work: producing enough creative to keep the auction fed, keeping the measurement honest, and making a small number of judgment calls each day about what to turn off and what to back. The gap between accounts is almost never who is better at the ads manager. It is how quickly a losing ad set gets retired and how much new creative is queued behind it.
What the monthly covers here.
The account is read overnight and a written decision arrives before you are up — what to turn off, what to scale, what to replace, each with the numbers behind it. You spend about a minute on it. Nothing is actioned that you have not agreed to, and every decision stays on the record.
Alongside that, creative is produced continuously rather than in quarterly batches, and the measurement is checked rather than assumed. The fee is a fixed monthly, priced to the work rather than your media budget, quoted in writing once the account has been read.
What you own at the end of it.
Everything is built inside your own Business Manager from the first hour — the ad account, the pixel, the audiences, the creative files and the reporting. There is no agency-owned account that you rent access to, and nothing to negotiate over if the relationship ends.
That single structural choice is what makes the rest of it possible. An arrangement where the provider owns the asset has to be renewed; one where you own it has to be earned.
Questions people actually ask.
What do you actually do each day?
The account is read overnight and the day's decisions are written up before you are up: which ad sets to retire, which to scale, which creative has fatigued and what replaces it, each with the numbers that led to it. You approve what you agree with — it takes about a minute — and we action that. Nothing moves without your say-so.
How much of our time does it take?
About a minute a day for whoever approves the decisions — usually a founder, a marketing coordinator or an ecommerce manager. If nobody has that minute reliably, the decisions arrive and nothing happens, and we would rather quote the end-to-end option where we do the execution ourselves.
Is there a lock-in or notice period?
No. It runs month to month and stops at the end of any month, with no notice period and no exit call. The account, the pixel and the creative library are yours already, so nothing has to be handed back.
What does it cost?
A fixed setup fee and a fixed monthly, priced to the work rather than your media budget, and quoted in writing after the account has been read. Triple your spend and the invoice does not move. The setup fee is published on the pricing page; the monthly depends on what the account actually needs.
Can we do this ourselves?
Some brands do, and we would rather they did than pay for something they do not need. The guides, the glossary and the calculators on this site are free and describe the same process. If you can run it from those, that is a good outcome.
See what the monthly would cover.
Answer five questions about the account and Josh comes back with the scope and the figure in writing.
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