Stop losing a week to every bad ad set.
Most accounts we see are leaking money for nine days before anyone notices — a fatigued ad still running, budget stuck on the wrong campaign, three good hooks sitting unapproved. Every one of those days is spend you'll never get back. This closes that gap to one morning, without you learning a dashboard or sitting through a weekly call.
You're paying 2019 prices for a job AI now does better.
Meta's models took over targeting years ago. What nobody wired up is the layer above it: one AI agent connected to your ad account, your brand assets and your own thresholds, doing the reading and the making before your day starts. That's the whole system — and the reason a fixed fee can replace a percentage of your budget.
So only two levers are left.
Decision velocity — an agency decides weekly, the system decides every morning. Creative volume — the models need enough distinct ads to find a winner, and hourly creative in monthly batches is the wrong shape.
Meanwhile your fee grew on its own.
Most Australian agencies charge 10–15% of spend. Scale from $30,000 a month to $60,000 and the fee doubles for the same scope of work.
Never wait a fortnight for an ad again.
Concepts, hooks, cuts and statics produced end to end on our own AI line — Higgsfield, Nano Banana, Seedance — ordered when you need them and delivered in days, each with its performance numbers attached. No UGC, no creator sourcing.
How creative is priced
Output from the line, shipped straight into the account.
What changed for the brands running it.
Two concepts were carrying the entire prospecting spend and losing ad sets survived until the weekly call. We rebuilt the structure and let the mornings do the pruning.
Not a turnaround — a launch. No audience, no pixel history and no creative library on day one. Concept to market in three months, with the line producing every asset the launch ran on.
"The 7am decisions are the only marketing thing I've ever actually read every day. Takes a minute, and I know the account is handled."Founder · ecommerce · Sydney Eighteen months on the system, after four years with two different agencies.
Every check is read by Josh, who has spent a decade inside Australian ecommerce ad accounts — more about that here. We only publish numbers a client has signed off, and never an account's revenue. Where a client won't be named, the category and spend band are real and the figures are unchanged.
Where most brands start.
You don't have to buy all of it, and most don't start with the whole thing. Pick the step that solves what's hurting this month — we'll tell you on the call if it's the wrong one.
Six things you'll never have to argue about.
Every one of these costs us money and saves you some. They're the reasons the relationship stays simple when your spend triples.
Your fee is priced to the work, not to a share of your ad spend.
You'll never be sold a retainer to keep us interested.
You'll never sit through a weekly performance call. If a report needs a human to explain it, the report failed.
You keep the ad account, the pixel and every creative file — permanently.
You'll never be billed for a month you didn't want.
You'll never have to chase us for a number. Every figure is on the call, in writing.
Any agency could copy this website in a week. None of them can copy this list, because it would cost them the business model they rely on.
Nothing happens without your approval.
The system drafts the day's decisions and you approve the ones you agree with — a minute's work, on your phone, before the office opens. We then action them in your account. If you'd rather review nothing and hand the whole thing over, the end-to-end option does that for a fixed monthly fee. Either way the account, the pixel and the creative stay yours.
Common questions.
The setup is a fixed one-time price, published in full, and everything monthly is a flat fee built around your account. Our fees are priced to the work — installing the system, running the decisions, producing the creative — and none of that gets harder because you spent more.
You do. Everything is built inside your own Business Manager from hour one — the account, the pixel, the audiences, the creative files. If you stop working with us, none of it moves.
A short list of decisions for the day — what to turn off, where to move budget, which creative to push live — each written in plain English with the numbers behind it. You approve the ones you want and we make those changes in Ads Manager for you. Approving takes about a minute; you never have to open the platform.
No. That's the part people expect and it isn't how this works. The system drafts the decisions, you work through them with it, and we action what you agree to in your account the same morning. If you'd rather do it yourself, you can — the decisions tells you exactly what to change.
No. The setup is a four-week project with a fixed start and finish. Everything monthly is month to month — stop at the end of any month, no notice period.
New concepts, hooks and cuts produced end to end on our own AI line, ordered when you need them and delivered in days rather than weeks, each with its performance numbers attached. Volume is the point — the engine needs enough distinct creative in market to find a winner. There is no batch to commit to and no monthly minimum: you order what the account needs.
Then we'll run it. The end-to-end option is quoted after we read the account: we buy the media, produce the creative and do the daily execution ourselves, still on your Business Manager and still for a fixed fee rather than a percentage of spend.
Find out what your account is leaving on the table.
Fifteen minutes with Josh. You'll leave knowing the two or three things costing you the most right now, what it would take to fix them, and every figure involved — whether you work with us or not.
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