Shopify and Facebook Ads
The integration is easy to install and easy to have quietly wrong.
Sevenam installs a Meta advertising system on your own ad account and runs the technology that operates it — written decisions at 7am every morning telling you exactly what to do that day. One fixed setup fee, a fixed monthly, priced to the work rather than your media budget.
Tracking that you can actually trust.
Shopify's Meta integration will connect a pixel in a few clicks, which is exactly why so many stores never check what it is sending. Duplicate events, missing purchase values, checkout steps firing twice and the conversions API either absent or double-counting are all common, and all invisible unless you go looking.
Every advertising decision downstream inherits those errors. An account optimising toward inflated purchase events will confidently spend money in the wrong place for months.
Catalogue, and the number that decides everything.
A properly maintained product catalogue lets Meta serve dynamic ads that respond to what people actually looked at, which for most stores is the single highest-return piece of setup after tracking. Feeds go stale, products go out of stock and images go missing, so it needs occasional attention rather than none.
Beyond that, judge the account on blended numbers: total store revenue against total ad spend. In-platform ROAS is a useful diagnostic and a terrible headline, because it counts sales that would have happened anyway.
Questions people actually ask.
Is the Shopify Facebook app enough on its own?
It is a reasonable starting point and it is rarely the finished job. The conversions API setup, event deduplication and value accuracy all need checking, and those are exactly what nobody checks.
Why does Meta report more sales than Shopify?
Usually attribution window differences, and sometimes duplicate events. Meta counts a sale it believes it influenced within its window; Shopify counts orders. Reconciling the two is a standard part of the account check.
Should we use dynamic product ads?
Once you have meaningful product-level traffic, yes. They are among the most reliably profitable formats for stores with a decent catalogue.
What ROAS should we aim for?
Whatever leaves you a margin at the volume you want. A stated target divorced from your own margin structure is a number someone else invented.
Does this work for a small catalogue?
Yes, though dynamic ads matter less with few products and creative matters correspondingly more.
Have your store account read properly.
Five days, a written read — starting with whether the numbers you have been making decisions on are real.
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