FREE TOOLS

The numbers, before you ask anyone for a quote.

Two calculators and a guide. No email gate, no download, nothing sent anywhere — they run in your browser.

They are here because the two figures that decide whether Meta advertising works for a brand — what the management costs and what the creative costs — are the two nobody publishes.

Fee calculator What a percentage of spend costs you Put your own spend and your own percentage in. It shows the fee as a monthly, annual and three-year number, and what happens to it the next time you scale — which is the part nobody negotiates at the start. Open → Creative cost calculator What one finished concept costs Day rate, days per concept, and the shoot spread across the concepts it actually yields. Production is the number that caps how much creative an account can run, and it is almost never on a report. Open → Meta Ad Library guide How to read a competitor properly Every advertiser's live ads are public. Most people look at the wrong thing — this is how to tell a test from a winner, and how long something has really been running. Open →

Why these are free.

Because the arithmetic is not the hard part, and pretending it is would be a strange way to earn a living. If a calculator here tells you the numbers already work, that is a useful answer and it costs you nothing.

Plenty of brands take what is published on this site and run it themselves without ever paying us. That is a fine outcome, and it is why the guides and the glossary are open too.

Guides and glossary What we charge The account check

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If the numbers do not work, we will say so.

Answer five questions about the account and Josh comes back with a straight read on whether this fits — including when it does not.

Get started Five questions, two minutes →