Meta ads for ecommerce brands, without the percentage.
Media buying and creative production for Australian ecommerce brands spending roughly $30k to $500k a month on Meta.
Most agencies serving brands at this size charge 10–15% of media. At $100k a month that's $120k–$180k a year for a service whose cost has almost nothing to do with your spend. We charge a fixed fee, build on your Business Manager, and let AI carry the parts of the job that used to justify the percentage.
Why spend-based pricing breaks at scale.
The work of running a $40k-a-month account and a $200k-a-month account is close to identical: the same structure, the same weekly creative cadence, the same daily decisions. What changes is the invoice, because the fee is pegged to your media rather than to the work.
Worse, it prices your growth. Every month you scale, the fee scales with you, so the agency's incentive is more spend rather than better spend. That's tolerable at $10k a month and indefensible at $150k.
Our fee is fixed and published. Scale from $50k to $250k a month and it does not move — the decisions gets more valuable, not more expensive.
What we actually do for an ecommerce account.
We buy the media. Account structure, budget allocation, scaling and consolidation decisions across Facebook and Instagram — including the Advantage+ and manual mix that suits your catalogue rather than a template.
We produce the creative. New concepts, hooks and cuts ordered when you need them and delivered in days, each one tagged so its performance can be read separately. AI does the production volume; a person still decides what's worth making.
We run the decisions. First thing each morning the account is pulled through the Meta API and analysed against thresholds written for your margins. At 7am a written call lands: what to change today, what to leave alone, and the numbers behind both.
You own the asset. Everything is built inside your own Business Manager. If you stop working with us, the structure, the audiences, the tagged creative library and the playbook stay with you.
Two ways to have it operated.
Self-run. We install the system and run the technology; one named person on your side spends about twenty minutes a day acting on the 7am read. This is the cheapest honest way to run Meta at scale, and the version we recommend when that person exists.
End to end. Where nobody in-house has that twenty minutes, we do the execution too — media buying, creative and the daily changes. It's quoted after we've read the account, as one fixed monthly figure. Still your Business Manager, still priced to the work not your budget.
Where AI changed the economics.
The parts of media buying that used to justify a retainer — audience construction, bid tuning, pulling the weekly report — are now done by Meta's models or by ours. The part that still matters is deciding fast, on real thresholds, every day.
Creative changed the same way. A month of testing that used to mean a shoot, an editor and a fortnight of turnaround is now a weekly ship cycle. That's why the fee can be fixed: the expensive human hours came out of the middle of the process, not out of the judgement at either end.
Questions people actually ask.
Do you work with ecommerce brands only?
Predominantly. The system is built around catalogue economics, repeat purchase and daily creative turnover, which is where it earns its keep. We do run it for high-volume lead-generation accounts, but ecommerce is the core.
What's the minimum spend to make this worthwhile?
Around $15,000 a month on Meta. Below that a daily decision doesn't have enough volume behind it to be trustworthy, and the self-serve playbook is the honest recommendation.
Do you take a percentage of ad spend?
Setup is a fixed one-time price and anything ongoing is a flat monthly fee, priced to the work rather than your media budget. What you spend on Meta is between you and Meta.
Who owns the ad account and the creative?
You do, from hour one. Everything is built in your Business Manager, and the creative files and their performance history stay in your library.
Can you work alongside our existing agency?
Yes, and it happens often — usually starting with a check that we'll send to them as well as you. Plenty of brands keep an agency for brand work and use us for the performance system.
How is this different from a Facebook ads agency?
The recurring decision is made by a system on published thresholds rather than in a weekly meeting, the fee doesn't track your media, and the asset is yours. See the fuller comparison on the agency alternative page.
Get a straight read on your account.
Fifteen minutes with Josh, no pitch. You'll leave knowing the two or three things costing you the most right now — and what it would take to fix them.
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