sevenam
AUDIT

Facebook Ads Audit

Most free audits are a sales call with a spreadsheet attached.

Sevenam installs a Meta advertising system on your own ad account and runs the technology that operates it — written decisions at 7am every morning telling you exactly what to do that day. One fixed setup fee, a fixed monthly, priced to the work rather than your media budget.

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No retainer·No lock-in·No fee that climbs with your budget

What a free audit usually is.

A free audit is a lead generation product. That does not make it worthless — a competent person looking at your account for an hour will usually spot something real — but it is scoped to produce a reason to hire whoever performed it, and it is scoped to the hour.

The tell is what it concludes. If every audit from a provider recommends the service that provider sells, it was a pitch with findings attached.

Free audits are scoped to produce a proposal.
An hour is enough to spot symptoms, not causes.
Findings tend to align with what the auditor sells.
A real audit can conclude that nothing needs changing.

What a real one examines.

Start with measurement, because everything downstream is built on it. Then structure, then creative supply, then the decision history — what was changed, when, and how long the account ran in a state somebody should have caught.

Run this list against your own account before paying anyone. Most of it is visible to you already.

Do purchase or lead events fire once, with correct values?
Is the conversions API live, and is deduplication working?
Does Meta-reported conversion volume reconcile with your own systems?
How many genuinely distinct creative concepts ran last month?
What is frequency doing on your main prospecting audiences?
How long did the last underperforming ad set run before it was stopped?
Who owns the ad account, the pixel and the creative files?

Questions people actually ask.

Do you do a free audit?

Not a free one, and that is deliberate. The account check is five days of actual work — reading the data, reconciling the numbers, writing the findings — and pricing it honestly is what keeps it from being a sales call.

What do we get at the end of it?

A written document covering measurement integrity, account structure, creative supply and where money is going that should not be, with the changes ranked by what they are worth.

Can we run the audit ourselves?

Much of it, yes, using the checklist above. What is harder to do alone is the reconciliation work and judging creative volume against what your spend actually requires.

Do we have to buy anything afterwards?

No. A fair number of checks end with us saying the account is in decent shape and the constraint is elsewhere.

How long does it take?

Five days, so there is time to look at the data properly rather than skim a dashboard.

Keep reading
Account checkThe product itself. Consultant or execution?Which one you need. Run it yourselfIf the account is fine.
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Have the account read properly.

Five days, a written read on what it is actually doing, and a list of what would change. Some of those end with us telling you to change nothing.

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