Facebook Ads for Healthcare
Compliance decides what you can say, so creative volume decides how well it works.
Sevenam installs a Meta advertising system on your own ad account and runs the technology that operates it — written decisions at 7am every morning telling you exactly what to do that day. One fixed setup fee, a fixed monthly, priced to the work rather than your media budget.
Compliance is the constraint, not the audience.
Health advertising in Australia sits under both Meta's own rules and the advertising provisions that apply to regulated health services. Testimonials about clinical outcomes, before-and-after imagery and anything that could read as a guarantee are the usual points of failure — and the cost of getting it wrong is not a slap on the wrist, it is an account restriction that takes your whole channel offline.
The practical consequence is that the creative angles available to you are narrower than in consumer ecommerce. Narrower angles fatigue faster, which means you need more distinct creative in market, not less.
What we measure instead of clicks.
A booked appointment that shows up is the only number that matters, and it happens days after the click, off-platform, in a practice management system Meta cannot see. Optimising to form fills produces a great deal of enquiry from people who were never going to attend.
The daily decisions are built around cost per booked appointment where we can get that data back, and cost per qualified enquiry where we cannot.
Your account, your patient data.
Everything is built inside your own Business Manager — the ad account, the pixel, the audiences and the creative files. That matters more in health than anywhere else, because your data handling obligations do not transfer to an agency just because they set up the tracking.
If we stop working together, none of it moves, and there is nothing to hand back.
Questions people actually ask.
Can healthcare businesses advertise on Meta at all?
Yes, within limits. What gets accounts into trouble is usually claims and imagery rather than the category itself — clinical outcome testimonials, before-and-after photos and anything implying a guaranteed result. Plenty of health advertisers run well inside the rules for years.
Do you write the ad copy, and who is responsible for the claims?
We produce the creative and we will flag anything that looks like a compliance risk, but the clinical and regulatory sign-off stays with you. You know your obligations and your professional body's rules better than we do, and you approve everything before it runs.
Our audience is one suburb. Is that too small?
It is small enough that frequency becomes the main constraint quickly. That is workable, but it means creative has to be replaced more often than a national advertiser would need to, and we would rather set that expectation up front.
Can you track whether enquiries actually became appointments?
Where your practice management system can export it, yes, and that is the number worth optimising against. Where it cannot, we work from qualified enquiry and tell you plainly that it is a proxy.
What if our account gets restricted?
It stays your account, so the appeal is yours to make and nothing is trapped with a third party. Prevention is the real answer: keeping claims conservative and the creative reviewable is cheaper than any appeal process.
Have your health account read properly.
Fifteen minutes with Josh, no pitch. You will leave knowing where the compliance risk actually sits and what is capping enquiry volume.
Get started Five questions, two minutes →