Facebook Ads for Real Estate Agents
Listings sell themselves. Appraisals are what the advertising is actually for.
Sevenam installs a Meta advertising system on your own ad account and runs the technology that operates it — written decisions at 7am every morning telling you exactly what to do that day. One fixed setup fee, a fixed monthly, priced to the work rather than your media budget.
Listing ads are the easy half.
Most agency advertising is listing promotion, because it is easy to justify to a vendor and easy to run. It also mostly reaches people who were already going to find the property on the major portals, which makes it a branding exercise billed as performance.
The advertising that changes a business is the part aimed at future vendors — the appraisal request from someone who is twelve months out and has not spoken to an agent yet. That audience is far less competitive and far more valuable, and it needs a completely different creative approach.
Measuring something other than form fills.
An appraisal form fill is cheap to generate and easy to inflate. An appraisal that turns into a listing authority is the only outcome worth optimising for, and it happens weeks or months later inside your CRM.
The decisions are built around qualified appraisal requests, with the honest acknowledgement that the feedback loop in this category is slow and leading indicators have to carry more weight.
Your account, your database.
Everything is built in your own Business Manager. For an agency that means the audiences built off your database, the pixel data from your site and every piece of creative remain yours if an agent leaves or you change providers.
This matters more in real estate than most categories, because the asset is the database and the relationship, not the campaign.
Questions people actually ask.
Should we advertise listings at all?
Some, and mostly for the vendor rather than the buyer — vendors expect to see their property promoted and that expectation is part of winning the listing. Just do not confuse it with the advertising that generates your next twelve months of appraisals.
What does an appraisal lead actually cost?
It varies enormously by area and by how competitive the agent landscape is, and anyone quoting you a national number is guessing. The account check will tell you what yours currently costs and what is inflating it.
Can you run this for individual agents as well as the agency?
Yes, and agent-led creative usually performs better for appraisals. The account structure needs to be deliberate about it so agents are not bidding against each other in the same suburb.
Our suburb audience is very small. Is that workable?
It works, but frequency becomes the binding constraint quickly, so creative has to be replaced more often than a national advertiser would need. That is a production question more than a targeting one.
Do you take a percentage of our advertising budget?
A fixed setup fee and a fixed monthly, priced to the work rather than your media budget.
Have your agency account read properly.
Fifteen minutes with Josh, no pitch. You will leave knowing what your appraisal pipeline actually costs and where the spend is going to waste.
Get started Five questions, two minutes →