Ecommerce Ads Agency
Three things break ecommerce accounts, and none of them is the campaign structure.
Sevenam installs a Meta advertising system on your own ad account and runs the technology that operates it — written decisions at 7am every morning telling you exactly what to do that day. One fixed setup fee, a fixed monthly, priced to the work rather than your media budget.
What actually breaks these accounts.
The first is the product feed. Advantage+ catalogue placements are only as good as the data behind them, and feed errors are common, invisible inside the ads manager and quietly expensive — out-of-stock lines still being advertised, wrong prices, missing GTINs, images that fail the crop.
The second is optimising to the wrong number. ROAS is a ratio of revenue to spend and says nothing about what you keep. A 3.2 on a 70% margin product and a 3.2 on a 22% margin product are different businesses, and an account scaling on blended ROAS will reliably scale the wrong SKUs.
The third is the calendar. Ecommerce demand is not flat, and an account run at a constant cadence through a season that triples is leaving the year's result on the table.
How that changes the work.
The setup starts with the feed and the measurement rather than the campaigns — a conversion defined the way finance would define it, deduplicated between the pixel and the conversions API, and margin attached to the SKUs that matter. Everything downstream inherits whatever error is left in that.
After that it is production and pace. Creative is produced continuously so a peak is not being served by concepts built three months earlier, and the daily decision retires what stopped working the morning it stopped working rather than at the next weekly call.
What you own at the end of it.
Everything is built inside your own Business Manager from the first hour — the ad account, the pixel, the audiences, the creative files and the reporting. There is no agency-owned account that you rent access to, and nothing to negotiate over if the relationship ends.
That single structural choice is what makes the rest of it possible. An arrangement where the provider owns the asset has to be renewed; one where you own it has to be earned.
Questions people actually ask.
Do you work on Shopify?
Yes, and most of the accounts we read are on it. The common failure points are the same ones every time: the pixel and the conversions API double-counting, the catalogue feed drifting out of sync with inventory, and the theme's checkout events firing inconsistently on mobile. All three are fixable in the setup.
Should we be optimising to ROAS?
As a scaling signal, not on its own. ROAS tells you the ratio of revenue to spend and nothing about what you keep, so an account scaling on blended ROAS reliably pushes budget at high-revenue, low-margin SKUs. Attach contribution margin to the products that matter and the picture usually changes, sometimes sharply.
What about the product feed — do you fix that?
Yes, as part of the setup, and it is usually where the first real gain shows up. Feed problems do not announce themselves — the ads keep running, the spend keeps going out, and a proportion of it is being spent on lines you cannot ship or prices you no longer charge.
How do you handle a seasonal peak?
By producing the creative before it rather than during it. A peak is not the time to discover you have three concepts left, and a shoot-based production cycle cannot turn that around inside the season. The line produces continuously, so the queue is deep going in.
What size account is this for?
Australian ecommerce brands spending roughly $30,000 to $500,000 a month on Meta. Below that, the setup rarely pays for itself and we will say so.
Have the feed and the numbers read first.
Answer five questions about the store and Josh comes back with what is actually wrong, starting with the measurement.
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