Performance Marketing Agency
Paid acquisition judged on what it returns — priced on the work, not on what you spend.
Sevenam installs a Meta advertising system on your own ad account and runs the technology that operates it — written decisions at 7am every morning telling you exactly what to do that day. One fixed setup fee, a fixed monthly, priced to the work rather than your media budget.
What the term is supposed to mean.
Performance marketing means spending money where the return can be measured and stopping where it cannot. Every part of that is a claim about measurement, which is why the discipline collapses the moment the tracking is wrong — and in most accounts we read, the tracking is wrong in at least one place that matters.
So the first work is never media buying. It is making the numbers true: the pixel, the conversions API, the deduplication between them, and a definition of a conversion that finance would recognise. An account optimising towards a number nobody trusts is not performance marketing, whatever the invoice says.
Two things this is not.
The first is a percentage of spend. It is the default in this market and it prices the one thing that does not get harder as it grows: reading an account and deciding what to change takes the same judgment at $30,000 a month as at $300,000. A percentage means the invoice climbs with a budget you added, for work that did not.
The second is pay-on-results. It sounds like alignment and behaves like the opposite — the incentive becomes claiming credit for demand you already had, which means last-click attribution, brand-term bidding and heavy retargeting. It reliably produces a good-looking report and a flat business.
What you own at the end of it.
Everything is built inside your own Business Manager from the first hour — the ad account, the pixel, the audiences, the creative files and the reporting. There is no agency-owned account that you rent access to, and nothing to negotiate over if the relationship ends.
That single structural choice is what makes the rest of it possible. An arrangement where the provider owns the asset has to be renewed; one where you own it has to be earned.
Questions people actually ask.
Do you work on a performance basis — a share of revenue or spend?
No, and it is worth being specific about why. A commission on revenue rewards attributing demand you already had: bidding your own brand terms, retargeting people who were going to buy anyway, and reporting on last click. A percentage of spend rewards spending more. Both put the agency's interest somewhere other than yours. We quote a fixed setup and a fixed monthly against the work the account actually needs, and it does not move because you scaled.
What makes an account performance marketing rather than just advertising?
That you can say what a conversion is worth, that the number is measured the same way twice, and that spend moves when it changes. If any of those three is missing you are buying reach and calling it performance. It is why the first thing we do is the measurement build rather than the campaign build.
Which channels do you actually run?
Meta — Facebook and Instagram — and that is deliberate. It is where the depth is for Australian ecommerce, and a team spread across six platforms is not better at any of them. If your best next dollar is in search or a marketplace, we will say so rather than take the budget.
How is this different from a full-service digital agency?
Scope and ownership. A full-service agency sells you a retainer across several channels and usually holds the accounts. This is one channel, installed on infrastructure you own, with the daily decisions written out in plain English so somebody in-house can audit them or take over entirely.
What size account does this suit?
Australian ecommerce brands spending roughly $30,000 to $500,000 a month on Meta. Below that the setup rarely pays for itself and we will tell you so — plenty of brands take the published guides and run it themselves, which is a fine outcome.
Have the account read first.
Answer five questions and Josh comes back with what the account needs, what it would cost, and whether it is worth doing at all.
Get started Five questions, two minutes →