Ecommerce Performance Marketing
For brands where the margin is real and the reporting has to survive contact with it.
Sevenam installs a Meta advertising system on your own ad account and runs the technology that operates it — written decisions at 7am every morning telling you exactly what to do that day. One fixed setup fee, a fixed monthly, priced to the work rather than your media budget.
Ecommerce makes the measurement problem worse.
A lead generation account can live with a loose definition of success for a while. An ecommerce account cannot, because there is a real margin underneath every order and a wrong number compounds daily into stock you bought and discounts you did not need to give.
The usual failures are specific and fixable: purchases counted twice across the pixel and the conversions API, returns and cancellations never subtracted, shipping and payment fees left out of the contribution figure, and a platform ROAS that has quietly drifted from what the bank statement says.
Then creative becomes the constraint.
Once the numbers are true, the thing limiting an ecommerce account is almost never targeting — the platform's models handle that now. It is how much distinct creative goes into the auction, and how quickly the losers are replaced. A shoot takes weeks to organise and prices volume by the hour, so most brands ship three or four concepts a quarter and watch frequency climb while they wait.
Concepts, hooks, cuts and statics are produced end to end on our own line and briefed against what the account's own numbers already say is working, which is why an order comes back in days rather than weeks.
What you own at the end of it.
Everything is built inside your own Business Manager from the first hour — the ad account, the pixel, the audiences, the creative files and the reporting. There is no agency-owned account that you rent access to, and nothing to negotiate over if the relationship ends.
That single structural choice is what makes the rest of it possible. An arrangement where the provider owns the asset has to be renewed; one where you own it has to be earned.
Questions people actually ask.
What do you need from our store to start?
Read access to the ad account and the Business Manager, the storefront platform, and whatever you use for order and returns data. The measurement build is the first week's work and most of it is reconciling what the platform reports against what your back end says actually happened.
We already have an in-house media buyer. Is this still useful?
Often more useful. The setup and the measurement build are one-time work that an in-house buyer inherits, and the daily written decisions are something they can argue with rather than a black box. Several accounts take the install and run it themselves from there.
Do you handle Shopify tracking specifically?
Yes — the pixel, the conversions API, deduplication, and the catalogue feed, since a broken or stale feed is one of the most common reasons an ecommerce account underperforms without anything obviously looking wrong.
What about the rest of our marketing?
We run Meta. If the constraint on your growth is email flows, search, or a marketplace, we will say so during the account check rather than quietly widening the scope to fill a retainer.
Start with the numbers.
Answer five questions about the account and Josh comes back with what the measurement is likely hiding and what it would cost to fix.
Get started Five questions, two minutes →