Meta Advertising Agency
One buy, several surfaces. The creative has to work on all of them.
Sevenam installs a Meta advertising system on your own ad account and runs the technology that operates it — written decisions at 7am every morning telling you exactly what to do that day. One fixed setup fee, a fixed monthly, priced to the work rather than your media budget.
Meta is not a synonym for Facebook.
The name change was not cosmetic. A single Meta buy distributes across the Facebook feed, Instagram feed and Explore, Reels, Stories, Advantage+ catalogue placements, Messenger and Threads — and the platform decides which of those your money goes to based on where the outcome you asked for is cheapest.
That has a practical consequence most accounts have not absorbed. You are no longer choosing placements; you are supplying creative that has to survive being shown in all of them. A concept built for a square feed placement and cropped into a nine-by-sixteen Reel does not fail loudly — it just quietly costs more.
What that means for how the work is done.
Every concept the line produces is made for the surfaces it will actually run on rather than cropped into them afterwards — the vertical cut, the sound-off version, the catalogue-ready still. That is production volume, which is exactly the thing a shoot-based process cannot deliver on a monthly cadence.
Underneath that, the catalogue and the feed have to be clean, because Advantage+ placements are only as good as the product data behind them. It is unglamorous work and it is usually where the first real gain in an account comes from.
What you own at the end of it.
Everything is built inside your own Business Manager from the first hour — the ad account, the pixel, the audiences, the creative files and the reporting. There is no agency-owned account that you rent access to, and nothing to negotiate over if the relationship ends.
That single structural choice is what makes the rest of it possible. An arrangement where the provider owns the asset has to be renewed; one where you own it has to be earned.
Questions people actually ask.
Is a Meta advertising agency different from a Facebook ads agency?
The words are used interchangeably and the SERP treats them nearly the same. Where it matters is scope — “Facebook ads” describes how the platform worked a decade ago, when you bought Facebook placements deliberately. Today it is one auction across Facebook, Instagram, Reels, Stories, Messenger, Threads and Advantage+ catalogue, and an operator still thinking in Facebook placements is leaving the rest of it to chance.
Do you run Instagram as well?
There is no separate thing to run. Instagram placements are part of the same Meta buy and the same auction. What differs is the creative each surface rewards, which is why concepts are produced per surface rather than cropped between them.
Should we pick our own placements?
Almost never now. Restricting placements narrows the auction and usually raises your cost per result, because you have removed the cheapest inventory Meta could have used to get you the outcome. The exception is brand-safety constraints in regulated categories, where it is a business decision rather than a media one.
What about Threads?
Newest surface, thin data, and not yet a channel to plan a quarter around. It is included in the buy, we watch what it returns, and we do not pretend it is more than it is.
Do you handle the catalogue and product feed?
Yes, as part of the setup. Advantage+ catalogue placements are only as accurate as the feed behind them, and feed problems are common, invisible in the ads manager, and expensive. It is usually where the first real gain shows up.
Have the whole auction read, not just Facebook.
Answer five questions about the account and Josh comes back with what the numbers say across every surface it is running on.
Get started Five questions, two minutes →